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Personal Identity 2010

Personal Identity 2010 - I designed my identity system for self-promotion at my Senior Show at San Jose State University. The rustic kraft stock of the business cards and portfolio dust jacket provide a best possible level of durability and create a strong visual contrast with the portfolio content. Unlike conventionally printed business cards, the stamped cards have a unique impression providing the sense of hand-made value.

Oleg Lyutov
Visual & Interaction Designer Campbell, CA