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MERCEDES BENZ TABLE FRAGRANCE

The Mercedes Benz showrooms are not only a place of special attention, they also offer something for the olfactory nerves. In the top segment of the Maybach and S-Class, the fragrance from the interior ventilation system, finely tuned to the Mercedes Benz brand, has been flowing in for a long time. Daimler has a perfumer for the curation of this customer experience. I was asked to bring this experience into the salesrooms.
The result is a table fragrance in a small series, which is restrained in its design, gives the perfume the necessary stage and sets the scene with an accentuated play of light.

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Freelance
Olaf Thiele
M.Sc. Product Design and Process Development Berlin, Germany