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BULLS Greenmover E-Bike

The market for pedelecs and e-bikes has been growing at double-digit rates for years. Reason enough for Europe's largest bicycle dealer, ZEG, to launch an ambitious project in the market - the Greenmover E45. A pedelec that is supported with 500 watts of power up to 45 km/h. The battery is one of the largest in its class and, depending on driving style, can have a range of up to 50 km.
In the year 2011 this was a big step and connected with enormous development expenditure. The risk has paid off - the expected sales figures were already far exceeded in the first few years, the model is still on the market and was chosen by trade journals and the ADAC as the test winner.

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Olaf Thiele
M.Sc. Product Design and Process Development Berlin, Germany