Marco Polo - MARCO POLO MADE SURE to capture the Bay Area demographic that varies in age and income, Marco Polo set out to create an umbrella brand that housed three separate identities with purpose to target specific audiences. The task was simple, create the identities for the ubiquitous household items, then, create the packaging that would attract customers and make the connection to the overall brand and Marco Polo experience, one that is great local quality at reasonable prices.