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Content Strategy and Creative Direction
I worked with a team over a weekend event organized through the local West Michigan AIGA chapter known as Design for Good. We helped local non-profit, WMEAC (West Michigan Environmental Action Council) take a major step forward in their rebranding and new website development. I focused on creating a content strategy, voice and tone guide, and collaborated with a graphic designer and product designer to create brand standards and personas to guide them when creating new content. I also wrote content snippets to pair with icons on the home page and content for the donate category and interior page.
