A decade ago in Europe I stumbled across an ingenious invention created by a tiny French company: a rubberband-powered flying toy. Since I habitually save cool finds within the chiarascuroed files of my hallway closet, I became giddy when the perfect opportunity to utilize my Parisian find finally came my way. Namely a 48-hour pitch for a memorable Sports Illustrated and ESPN magazine insertion. The idea needed to coordinate with Deutsch's Deion Sanders/Manning brothers NFL fairy TV spots. The idea also needed to whoop Grey's arse (which unlike my creative team had been granted several development weeks). My concept nailed the win. In fact the honchos at DIRECTV were so thrilled, a sweepstakes to win season tickets was developed to enhance the surprise. *Demo video coming soon!!!
