This first ad was devised to champion Broadway Cares' "26th Annual Easter Bonnet Competition" (www.broadwaycares.org/easterbonnet2012) — a song & dance event in which Broadway performers concept, create and parade elaborately outrageous hats to benefit LGBT causes. Since its inception, more than $49 million has been raised!
"Broadway Bares" is a verrry naughty, highly-irreverent set of evenings in which esteemed seasoned stage professionals sing, dance and...uhhh…strip (!!!) for charity. This year's modernized burlesque, aptly monikered "Happy Endings", raised a whopping $1,254,176. Attendees (myself own saucer-eyed self included) were bewitched by a 227-member cast representing classic fairy tale characters. Visit broadwaybares.com or broadwaycares.org/bares2012 for great photos and videos. (Should you choose to attend in 2013...be sure to bring plenty of foldable $1s.)
"Broadway Backwards" is unique in that its Great White Way roles are reversed: Women sing songs composed for men, while men cover those created for women. 2012's star-jammed evening raised a record $329,000. Proceeds are set to benefit BC/EFA & the LGBT Community Center of NYC.
"Dancers Responding to AIDS" also asked DIRECTV to contribute a series of ads for the "Fire Island Dance Festival" — yet another wonderful multi-artist/dance company fundraising event. I've chosen to upload this particular trio, not for its bare-boned art direction, but for the thoughtful simplicity of its headlines. Three weekend performances raised an all-time high of $374,260. (*Trivia Note: I am a former professional classical ballet dancer.
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MAD AVENUE /// DIRECTV + BROADWAY CARES /// (LGBT) PRINT ADS /// COPY + ART
THIS PROJECT PAGE FEATURES: 7 Playbill print ads ||| CLIENTS: DIRECTV + BROADWAY CARES ||| DIRECTV produces numerous non-profit ads each year to help promote a variety of arts-related benefits in support of Broadway Cares — one of the nation's leading pro-LGBT, HIV/AIDS fundraising & grant-making organizations. (*All copy written by yours truly.)
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