MAD AVENUE /// BACARDI (SPAIN + DOMINICAN REPUBLIC) /// OOH
AWARDS + RECOGNITION: Control Magazine (Spain); Best OOH ||| Temporary tats, based on my illustrations, were created for these larger than life outdoor postings throughout major cities in the Dominican Republic and Spain, where posters were so popular bus shelter break-ins frequently occurred. Equally as fascinating? To see how every shot morphed with the movements of a given model's skin. (*TRIVIA: The Bacardi botella was photographed on my arm. In fact it was surreptitiously snapped with the hopes that my client would change its mind about including an ACTUAL bottle in every ad. My fair-skinned canvas ultimately became the client's favorite, which even made its way onto a building wrap-around in downtown Barcelona.)