INTERACTIVE /// AMEX /// RICH + SIMPLE BANNERS /// COPY + ART
THIS PROJECT PAGE FEATURES: two (336x250) rich banners + two (300x250) simple banners ||| In my humble opinion American Express has produced far finer campaigns, both visually and conceptually. The look of this templated campaign seems to have been concepted specifically for print, though I always enjoy the challenges which accompany restrictive fare plus any/all copywriting opportunities. The ads seen here were created to promote a series of special theater offers. (*NOTE: A few of the following = gif approximations. It can be difficult to get one's paws on flash files if a piece has been produced after a freelance position has ended!)