*** Nyc Factotum ***

THIS PROJECT PAGE FEATURES: 3D pull-tab counter display + video demo ||| I chose to keep the design of this consumer educational piece simple (in accordance with DIRECTV's brand guidelines), but added unexpectedly fun sophistication thanks to complex paper engineering. When each of 6 tabs is pulled, circular swiping motions give way to additional messaging — giving the headline enhanced meaning. I penned all representative copy, created the vector icons from scratch plus worked with our chosen vendor to fine-tune my paper engineering prototype.

• Product Design
• Art Direction
• Kitchen, Bath & Home Decor
• Point of Purchase