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GENERAL DESIGN /// CHARLIE SCREEN /// LOGO
CLIENT: CHARLIE SCREEN (Silk-Screen Company) ||| When this silk-screen mom-and-pop biz asked me to devise a promo piece I asked for elaboration on its name. Response? "Charlie Sheen, Charlie Screen. Get it?" {Insert...crickets...} With minimal conceptual fodder I thus created this title treatment for a promo piece which was thereafter appropriated as the company's official logo. The acetone transferred rough letterforms (imperfect kerning = intentional) are meant to mimic the process of silk-screen itself.
