![](https://s3images.coroflot.com/user_files/individual_files/455888_t3i2sgifuzgoshqcxndttlaat.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/455888_kzershsrye8fshxtgrsxsc9sx.jpg)
Initial evaluation of existing website where needs were established and a rough wireframe was created.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_a8rkh3jjvzpscjx9oxhgsy6sq.jpg)
Researched the competition's websites to get a feel for what the industry standards are and who the audience is.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_gjt7tpnzc5v4vyfngv7nbnvdf.jpg)
Found some good examples of page layouts and navigation to assist in the initial layout of the homepage.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_zjla9xhfgkvnv0mygnl6_diet.jpg)
Researched multiple options for product pages.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_fgnjci50y3lcnxpk48ecxootv.jpg)
Established needs for product lifestyle photography and devised scenarios that fit the Gaggle personas.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_xitifoxkboqqrhfinnl3a2vzq.jpg)
Setup a timeline, shotlist, and a schedule of product for the photo shoot.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_r9rsmsqpfmy_kgjfkbudoc05u.jpg)
Curated photographer's proofs for post. Final selection for website photography was made.
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![](https://s3images.coroflot.com/user_files/individual_files/455888_dvmuypndbj5cyyf6nch4hqbnl.png)
Prototyped all of the pages in XD including the various responsive breakpoints. Setup carousels to demonstrate functionality to stake holders.
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