packs
Backpacks for Columbia Sportswear - Back to School Fall 14
Worked in the equipment design division to design a line of backpacks for a new target consumer while maintaining the Columbia design aesthetic. Performed market research, ideation sketching, refinement, color studies, and final CADS for the catalogue.
Worked with development and merchandising teams to complete 9 styles to meet the specified product categories and price points in the line plan.The project was successful and the backpacks are currently being developed and produced.
