The Loft's identity package and branding standards guide.
A small restaurant located in Denver, CO.
Branding Guide
Brand Audit of the restaurant before redesign
Menu front
Business Card, Letterhead
Cover to the left, Spread One of the menu to the right
Spread Two of the menu to the left, and back cover to the right.
Back cover features "Talk of the town" a paper insert which is updated by The Loft's staff weekly.
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The Loft Restaurant-Branding