![](https://s3images.coroflot.com/user_files/individual_files/308109_wAoJF1Akd4eoAQsQiqikNGQvF.jpg)
The Loft's identity package and branding standards guide.
A small restaurant located in Denver, CO.
![](https://s3images.coroflot.com/user_files/individual_files/308109_Qr9GpaWloZyUe8KSl36qs0ZFS.jpg)
Branding Guide
![](https://s3images.coroflot.com/user_files/individual_files/308109_sAS_Njp41dyHd7pAnHWeq_7wA.jpg)
Brand Audit of the restaurant before redesign
![](https://s3images.coroflot.com/user_files/individual_files/308109_hSkNTqiOtY48WJxEI2zpdxjL1.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/308109_bXtl1cwzZUrqMFRnbZhfJd8iL.jpg)
Menu front
![](https://s3images.coroflot.com/user_files/individual_files/308109_ccEBoiAuKQPDTxEvDN75fZHXZ.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/308109_ErxDUNpdPJ5txCDDo01B1SZJV.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/308109_KHQiiHDA1bwLnbEmm9OB27YnJ.jpg)
Business Card, Letterhead
![](https://s3images.coroflot.com/user_files/individual_files/308109_us46Ohr6UShTrwoqsoe0gUZgU.jpg)
Cover to the left, Spread One of the menu to the right
![](https://s3images.coroflot.com/user_files/individual_files/308109_Qpxo1mDx_lk0ElwJrugmZhmF6.jpg)
Spread Two of the menu to the left, and back cover to the right.
Back cover features "Talk of the town" a paper insert which is updated by The Loft's staff weekly.
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