Rough sketching and conceptualizing based on market needs and Brawny brand language.
Notes to supplier and internal team sharing ideas that wouldn't require an unscrewing action in the lid tool. Ultimately, we went forward with a design direction that required the action due to aesthetic preference.
Conceptual lids and a pre-production off-tool sample while we were establishing color standards. We used cast buckets and printed lids for a limited market test in industrial factories to gain feedback on the design before production.
The finalized product can be seen in this video: https://youtu.be/QdBi7gBuPzA
Transparent lid allows you to see how much product remains inside.
Water resistance solves a major pain point in this product segment.