Nirav Khant

Typography for Reliance ad - Headline: We Desire for upliftment of lives.

Typography for Reliance ad - Headline: We dream for wisdom in lives.

Typography for Reliance ad - Headline: We hope for wellness in lives.

Typography for Reliance ad - Headline: We aspire for harmony in nature.

Typography for Aadharshila Calendar - COLOR: We start off by using our sensory perceptions to figure out the right colors for the brand. And we don’t limit ourselves to the singular identity of a color. For us, a green need not necessarily be just a green. It could be anything like Lime, sea-green, emerald, or grass. We spend quality time thinking of shades that would not only produce emotions but bring back clear memories of the brand.

Typography for Aadharshila Calendar - SOFTWARE: It is quite strange that something as mechanical as a software can enhance creativity. But it’s true! We use high-end softwares to stimulate our creativity. We use them to make modern houses look quaint, we make shades look brighter, we can add a slice of moon to a picture of the night, we can make the real look surreal. We treasure our ideas and originality, but we are not averse to using technology in improving the quality of the work. And the end result is close to perfection.

Typography for Aadharshila Calendar - ART MATERIAL: We live in the 21st century; blessed with a plethora of art material. Sometimes, we draw with pencils, fill the voids with crayon, splash a few water colors and probably scribble something with a marker. Anything and everything that can be used to create a design WILL be used. Pencils, crayons, colors, paints, markers, adhesives, tapes, and charcoal...whatever,Believe it or not! We use anything that creates art!

Typography for Aadharshila Calendar - COMMUNICATION: We listen carefully, talk often n ask questions until we are sure about what you need. These efforts give a concrete shape to our ideas and a chance to reflect upon them. Its like a turbo-charger that makes us come up with better ideas to promote the brand. We start out with a blank page, random thought,we discuss,debate n write thousands of words until we find the perfect ones to promote the brand

Typography for Aadharshila Calendar - IMAGINATION: A flying bed sounds silly, but thinking about it generates the idea of a helium mattress. We let our imagination positively run wild. We challenge our own assumptions and perspectives. We brainstorm for ideas; we debate often, and ask too many questions. We do whatever it takes to ensure that we don’t stifle our creativity, no matter what.

Typography for Aadharshila Calendar - PRINT MATERIAL: Ideas can be made anywhere,in the bathtub,while walking,while talking,while dreaming,anywhere. And if they are not put down properly,we might forget about them.Similarly, in advertising If ideas aren’t displayed properly, people will forget them. And so, print material! We ensure our hoardings look larger than life, we pick coveted, attention seeking spaces in newspapers, our words are scribbled all over the radio frequency, we do whatever it takes to turn a name into a brand.