Fiorucci is a brand that Elio Fiorucci founded 40 years ago in 1967. This brand has revolutionized both lifestyle and fashion, bringing about new colors, materials and shapes, along with fun, freedom, innovation and light heartedness. The new project Love Therapy by FIORUCCI aims at introducing new little pieces of clothing as time flows.These clothes and accessories are both functional and playful and are to be fallen in love for.