The fact that more and more people are being interested in the subject of healthy eating habbits shows its importance. Because of this Nutrifit wanted to launch and present in an adequate way the product that will help modern day people eat simply and healthy. We had a task to conceptualize the brand portfolio by taking into account the further plans and development of new Nutrifit products.
This is a first packaging design and a key visual concept for the Diet Plan product. But we had in mind that the Diet Plan is going to have an flavor extensions in a future so we kept that in mind. This packaging as you can see is made for plain product. We started from there with the main Slogan concept: What is your plan for summer, What is your plan for holidays…
