A Non-Traditional Advertising Campaign for Love146
Senior thesis for the partial fulfillment of requirements for my degree.
Child trafficking is a grim reality that is often overlooked due to insufficient public information. The study explored the myths and misconceptions on trafficking which creates nuances on the crime that contributes to the problem of unreported trafficking cases. The campaign entitled, “Mag-isip, Huwag Bungang-isip”, has its aim of communicating honest public information through prevention education. Through this aim, Love146 can initiate their existing prevention education program in the Philippine setting, to parents, school age children, and its teachers.
Love146 is a non-profit organization working to end child trafficking and exploitation through survivor care, prevention education, professional training and empowering movement. Love146 was established in the Philippines in 2006, led by Dr. Gundelina Velazco. Love146’s primary work in the country has been aftercare.