Niharika Mahatme

Cliet: Slice Katrina in a bottle. Idea: To have the huge inflate bottle with katrina cutout inside it and place it at Mahim Causeway. This will grab maximum eyeballs.

Slice Katrina in a bottle E4m awards: Gold (Beverages & foods, e4m awards 2013) Big Bang awards (AD club Bangalore): Bronze in Media Innovation --On Ground Activation category

VW Post it campaign The objective was that with the festive season around the corner, advertisers started coming up with numorous discounts and schemes. One among these was Volkeswagen. To double the number of dealer enquires during the campaign period. We then came up with idea to identify the TG and Locations and covered them with Post-its. It was interactive. The result spoke for themselves. The test drive enquiries increased by 131%. Over 10,000 vento's and Polo's were sold during the post-its campaign. OAC 2013: Silver (Innovation of the Year, OAC 2013), Silver (Outdoor Media Plan of the Year – National, OAC 2013) Emvies 2013: Gold for Best media innovation OOH