Concept 1 - NEO - Date : Feb. 2009
Neo is meant for people who intend to buy a microwave solely to reheat and defrost food (which was a majority of people in India). Simple, intuitive and compact, it does what is required in the easiest possible way.
The interface designed is universal and intuitive.
Concept 2 - FLUX - Date : Feb. 2009
The microwave was designed keeping in mind the very basic difference in western and Indian cooking. Indian cooking requires constant contact and intrusion. Hence, the microwave is designed for better accessibility.