Nu Poll Merino are a consortium of poll merino breeders from the Middelburg area of South Africa’s beautiful Eastern Cape province. Their polled (hornless) rams are notable for their excellent conformation and high quality wool. When I was approached by Eben, Rob and Stuart of Nu Poll to help them with their rebrand, I knew we’d be able to build something special together: a local brand capable of developing a cult following that transcends their sector in much the same way agricultural giant, John Deere, does. Initially operating under the "Eastern Cape Merinos" moniker, Nu Poll sought to differentiate themselves from competitors by establishing their position as poll merino specialists. Their original branding was dated and didn't convey any of the feelings of trust and expertise that the farmers who make up the consortium itself do. My aim was to provide a logo and branding system that would evoke the sense of credibility that the Nu Poll Merino farmers themselves exude.
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