![](https://s3images.coroflot.com/user_files/individual_files/1423312_eefkybhk4ardowk3uj89yajmp.jpg)
The wordmark contains two hidden virtual reality headsets – the first is a side view incorporated in the "A", and the second is a front view in the loop of the "g". The futuristic yet friendly feel of the type treatment hit the sweet spot in terms of the band tone we were trying to portray.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_boikpnf95f7uh6ofeiyk494tt.jpg)
The "A" afforded us the opportunity to develop a striking brand pattern.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_wfbv8xk4lgylh_cvauclnhfxv.jpg)
Alternate lockups, colourways and icons were developed to allow for versatile branding applications across all physical and digital touchpoints.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_4nm8kufia7kxsajgnomxfwvnx.jpg)
Serene imagery and a calming blue colour palette add the finishing touches to the Adagio brand identity system.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_8ertfbpokg6ykbgdoszssuzr4.jpg)
The proposed website design, yet to be implemented, offers a calming and informative user journey.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_mzjjzvzkmbugi6havmaxchltn.jpg)
Social channels showcase the versatility of the brand asset pack.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_pryypxntstysn_c_b4zwvymim.jpg)
With Adagio set to launch their new brand at the Watercooler Wellness convention in London a couple of days after first contact, I had to whip up an exhibition stand design for them to showcase their product to the wellness community.
![](https://s3images.coroflot.com/user_files/individual_files/1423312_pe_towat3at4wvb80myw4l6kf.jpg)
In addition to the exhibition stand design, I also designed some branded items for the launch.
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