Venus I - Sports luxury in a feminine way
Ambition PB 2 - Hidden support structure
Ambition PowerBounce 2.0 - http://www.shopadidas.com/product/index.jsp?productId=3992713&kwCatId=&cid=G14724&shopGroup=R Check out more details online
Ambition PB II - final concept
Product package with Ambition PB II.
Every premium details brings the value to the product. Keep it simple & sports premium.
Premium materail concept is also very important for this level of product. No just about the lines.
Outsole design is follow running transition movement
Other concepts for Devotion PB I - Other concepts
Titan I - Mesh - Mesh version
Synthetic version
One of the concept for FW10 Bounce - Hidden soft support structure
Titan concept - Light weight support for lateral movement. And build more support for medial side. Material blocking for funtional purpose.
FW10 Ambition PB concept - Other concept for FW10 PB 2.0. Inspired by architecture with floating support structure. Sometimes I like to work on 3D to have design follow the shape of the last.
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B O U N C E
Nicole Yang
Team Head, Design, Running/Training Footwear at Puma SE Boston, MA