Sweethearts® Count Goods - For 2010 Sweethearts® had a big makeover! We updated the 6 flavors to more kid friendly fruits and changed the texture to a softer, less chalky heart.
The packaging was updated to highlight the main focus of Sweethearts®, the expressions. There are 4 various Sweethearts® expressions that appear on each flavor box. Finally, the size of the 1 oz. boxes were shrunk 1/2” in height to use less paper resources.
Sweethearts® Laydown Bags
Sweethearts® Floorstand POP Displays
Sweethearts® Stand-Up Bags
Sweethearts® Half Pallet POP Display
Sweethearts® iPhone App
Sweethearts® Red, White and You™
Sweethearts® Red, White and You™ People magazine advertisement - For the summer of 2010 we launched a Sweethearts® Red, White and You™ ad campaign. We partnered with Mullen to create a powerful ad that was featured in the special "Summer's Hottest Bachelors" double issue of People magazine. The ad featured all 10 of our Sweethearts® Red, White and You™ phrases, and was created in partnership with the USO's Operation Care Package program. The ad was designed for the reader to cut out of the magazine and send to the troops via the 'Letters from Home' program.
Sweethearts® Make-A-Bracelet Kit - Kit includes: 24 Sweethearts® charm candies, 24 assorted ribbons, 24 gift tags.
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Sweethearts Re-design
