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City Harvest Ads
City Harvest Ads - City Harvest rescues excess food from various food industry businesses throughout New York City. Using the provided statistics, I wanted to create a more vivid image for the viewer of what City Harvest does. By relating the impact of the organization’s work to familiar places around the city, people are truly able to visualize the difference made daily. While all people can understand the posters, I wanted New Yorkers to especially resonate with them.
The series won a silver pencil at the One Club College Competition in 2011.