United Airlines Case Study - I designed a humanist identity for United Airlines, one that embodies stability, consistency, optimism, and youth. The new logo alludes to the form of a paper airplane, while maintaining a simplified construction. I wanted to create an approach that appeals to the young at heart, but has stable characteristics of a major airline.
United Airlines Case Study - I designed a humanist identity for United Airlines, one that embodies stability, consistency, optimism, and youth. The new logo alludes to the form of a paper airplane, while maintaining a simplified construction. I wanted to create an approach that appeals to the young at heart, but has stable characteristics of a major airline.
United Airlines Case Study - I designed a humanist identity for United Airlines, one that embodies stability, consistency, optimism, and youth. The new logo alludes to the form of a paper airplane, while maintaining a simplified construction. I wanted to create an approach that appeals to the young at heart, but has stable characteristics of a major airline.
United Airlines Case Study - I designed a humanist identity for United Airlines, one that embodies stability, consistency, optimism, and youth. The new logo alludes to the form of a paper airplane, while maintaining a simplified construction. I wanted to create an approach that appeals to the young at heart, but has stable characteristics of a major airline.
United Airlines Case Study - I designed a humanist identity for United Airlines, one that embodies stability, consistency, optimism, and youth. The new logo alludes to the form of a paper airplane, while maintaining a simplified construction. I wanted to create an approach that appeals to the young at heart, but has stable characteristics of a major airline.
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