Bissell - Wireless & bagless vacuum cleaner To renew the Bissell’s stylistic codes, while capitalising on their current ones, I chose to keep the typical shape of Bissell handles, but giving more elegance to the product. I freed myself from visually too technical shapes and too bright colours, to bring the notion of purity of colour, but also simplicity of shape. In short, a real return to the essentials. The main idea was to give an aerial look to the product, but also to show a continuity of shape, between the low and high part of the product, for more elegance. The reading of the charge level of the battery should also highlight the feature, which is not always very visible at first on competitors’ wireless vacuums. The vacuum cleaner has been designed to be used wirelessly, but also wired to an electrical outlet.
Detail of the product controls located at the back. From top to bottom, suction brush mode, on, off, battery recharging mode. Rear detail that allows removing the upper part of the product, for easy storage / transport. Detail of the cyclonic bagless suction unit, with its unlocking mechanism.
Backstage of the project.
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Vacuum Cleaner for Bissell, at Sequoia-studio

Brief:
Design a new concept of bagless and wireless vacuum cleaner, from a technical prototype developed by Chiaphua Industries. The goal was to help the company to present its wireless technology to its customers in an attractive way. So I proposed a slender and very fluid design, with minimalistic lines. I designed it with a general “purity of shape”, to give it a very aerial look. It was later redesigned to match the identity of the end customer of this new vacuum cleaner: Bissell (which is an information that was not available at the start of the project). So I reworked the lines of the product, to both integrate the stylistic codes of Bissell, as well as refreshing them, laying the foundation for the future line of products of the brand.

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Freelance, Full-time, Moonlighting
Nicolas MELAN
Industrial Designer, Strategist, Consultant & Coach - I help brands... Zhongshan, China