Luggage Range for Carlton, at Sequoia-studio
Luggage Range for Carlton, at Sequoia-studio from Nicolas MELAN
Luggage Range for Carlton, at Sequoia-studio

Brief:
Strengthen the image of the brand Carlton on the semi-rigid luggage consumer sector. The market segment was premium, and the idea was to provide a more elegant style to a family luggage range. The range would consist only of two wheels luggage (upright), available in 3 sizes (from cabin to large), and would be nest-able. The luggage range would be made of semi-rigid Polycarbonate shells and would feature a zip system.

Strategic design choice:
Offer more elegant, smart and yet simple & affordable luggage, so everyone could travel with style, thanks to Carlton.
My involvement in this project:
• design team leader & lead designer
• project / ressources management
• client interface
• industrial design (CAD, CMF)
• follow-up with engineers and factories

View Website
Brief: Strengthen the image of the brand Carlton on the semi-rigid luggage consumer sector. The market segment was premium, and the idea was to provide a more elegant style to a family luggage range. The range would consist only of two wheels luggage (upright), available in 3 sizes (from cabin to large), and would be nest-able. The luggage range would be made of semi-rigid Polycarbonate shells and would feature a zip system. Strategic design choice: Offer more elegant, smart and yet simple & affordable luggage, so everyone could travel with style, thanks to Carlton. My involvement in this project: • design team leader & lead designer • project / ressources management • client interface • industrial design (CAD, CMF) • follow-up with engineers and factories
Carlton - Travel luggage range Choice of classic & contemporary colours, but trendy, from the premium car market (Citroën DS4), strong symbol of the journey with style. Simple and soft shapes, while bringing a touch of personality by strong structural lines. Research of an overall simple shape (like a pebble), structured by 2 vertical lines of force, giving a reading direction to the product, naturally bringing the detail of the front storage, the protective bumper at the bottom of the luggage and also the retractable handle. A front net on the ventral shell helps to carry a newspaper or an umbrella.
Backstage of the project.
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Luggage Range for Carlton, at Sequoia-studio

Brief:
Strengthen the image of the brand Carlton on the semi-rigid luggage consumer sector. The market segment was premium, and the idea was to provide a more elegant style to a family luggage range. The range would consist only of two wheels luggage (upright), available in 3 sizes (from cabin to large), and would be nest-able. The luggage range would be made of semi-rigid Polycarbonate shells and would feature a zip system.

Strategic design choice:
Offer more elegant, smart and yet simple & affordable luggage, so everyone could travel with style, thanks to Carlton.
My involvement in this project:
• design team leader & lead designer
• project / ressources management
• client interface
• industrial design (CAD, CMF)
• follow-up with engineers and factories

View Website
Available
Freelance, Full-time, Moonlighting
Nicolas MELAN
Industrial Designer, Strategist, Consultant & Coach - I help brands... Zhongshan, China