Hi-Fi Docking Systems for Jensen, at Interforce Group
Brief:
Design of a range of “Hi-Fi” iPod docking stations, for Jensen, with external amplifier, and wood speakers. The 2 products were released, after a new version of iPod was released by Apple.
Strategic design choice:
Create products that are true extensions of each new iPod (but remaining in Jensen’s current positioning).
My involvement in this project:
• lead designer • market analysis
• trend analysis • product general architecture
• internal component placement • tech integration
• industrial design (sketching, CAD, CMF) • 3D rendering
• follow-up with engineers and factories