Furniture, at Sequoia-studio
Brief:
Design a set of iconic furniture.
Strategic design choice:
With my experience of in-house designer, I knew creativity tend to lower when working on the same kinds of products, positioning, constraints, etc... To renew the creativity of the design team, I suggested that we design some furniture, as it is a kind of design we do not usually work on.
My involvement in this project:
• design team leader & lead designer
• project / ressources management
• concept
• industrial design (sketching, CAD, CMF)
• 3D rendering
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