External Hard Drive Concept for LaCie, at Sequoia-studio
Brief:
LaCie wanted to explore the possibilities of new concepts for external hard-drive enclosure. The brief was very opened, by design, to allow more creative solutions. The only constraint was to use a classic 3.5” hard drive. Project was done when 500Gb hard drives were “big”...
Strategic design choice:
Offer a design with a very different outlook. Something never done before with such products and shapes (using a breakthrough technology: 3D metal printing), to give to the product a premium positioning.
My involvement in this project:
• design team leader & lead designer • project / ressources management
• client interface • market analysis
• trend analysis • product general architecture
• internal component placement • tech integration
• industrial design (sketching, CAD, CMF) • prototyping management
• 3D rendering
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