Brief: Babymoov, French leader in baby monitor market thanks to an audio high performance range, wanted to launch a new ultra innovative model to maintain its leading position and increase its expert image on baby monitors. Strategic design choice: Innovation focused on the “Touch Screen” technology, combined with a design made to highlight the very innovative nature of the product: modernity, simplicity of lines, ultra flat front cabinet, sleek design. My involvement in this project: • design team leader & lead designer • project / ressources management + client interface • market analysis • trend analysis • industrial design (sketching, CAD, CMF) • 3D rendering • follow-up with factories.
Babymoov - Baby monitor The product conciliates soft and reassuring shapes with high-tech products’ seriousness. It has a glossy black flat front cabinet, (like the iPad) and a white curved back cabinet, following the shape of the hand, with a matt non-slip treatment. The initial selected touchscreen technology was of capacitive type (screen covered with a glass surface, like the iPad, to give a feeling of a flat surface to the entire front of the product). Finally, the technology used was of resistive type, which did not allow the product to show a front made of one surface (the screen could not be covered with a full glass surface). It was therefore necessary to adapt the design to give minimal visual impact to the screen display glass and front cabinet.
Backstage of the project.
Product Description, video done by Babymoov.
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Babymoov Baby Monitor, at Sequoia-studio
Brief:
Babymoov, French leader in baby monitor market thanks to an audio high performance range, wanted to launch a new ultra innovative model to maintain its leading position and increase its expert image on baby monitors.
Strategic design choice:
Innovation focused on the “Touch Screen” technology, combined with a design made to highlight the very innovative nature of the product: modernity, simplicity of lines, ultra flat front cabinet, sleek design.
My involvement in this project:
• design team leader & lead designer
• project / ressources management + client interface
• market analysis
• trend analysis
• industrial design (sketching, CAD, CMF)
• 3D rendering
• follow-up with factories.
Available
Freelance, Full-time, Moonlighting
Nicolas MELAN
Industrial Designer, Strategist, Consultant & Coach - I help brands...
Zhongshan, China