Fossil - Sports chronograph, Blue Collection. Created watch concepts, sketches, renderings and final mechanicals in a highly evolving, fast paced environment.
Emporio Armani - Dress watch, Private Label brand. Designed multiple watch skus, including initial sketches, renderings and final mechanicals.
Vintage Mickey - Art directed this collection of Disney watches that made Disney relevant again. Researched popular culture, saw Hollywood actors reveling in Disney again and created this line using original Walt Disney comics. These watches opened the doors to specialty retailers, sold for years and contributed to a $20M+ business.
Vintage Disney Campaign - This campaign opened the doors to specialty retailers, sold for years and contributed to over $20M in business. I designed multiple watches, art directed all product and packaging and concepted this specialty tin.
We created a complete and compelling marketing kit the sales team could use to gain retail space. This highlighted Vintage Disney to high end stores with a fresh feel and trendy take on Disney.
Disney Snap Campaign - This campaign displays the final product designs, brand message and marketing pieces. I art directed all the product, packaging, and watch catalogs together with Disney.
This was a new concept in product design, where the watch "head" comes off the strap and "snaps" onto anything...books, hats, etc. These playful pieces displayed the "look + feel" of Snap while creating a new niche in watches.
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Product Design
