Form development of signature headtube area.
Full Concept Sketch
Responsibilities include Solidworks modeling, working through adjustments with engineering partners, Asian manufacturing modofications, and CAD department tasks.
'Control Freak' cable routing feature allows unmatched versatility and combines frame ports for an extra clean design. Responsible for concept and partnering with engineering for development and refinement.
Final Product
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2016 Fuel EX

Lead Industrial Designer for Trek's 2016 Fuel EX versatile trail weapon. Engineering and ID developed frame to vastly increase frame stiffness that established a new benchmark of control and capability. Established clear brand form language, cleaner features including 'control freak' cable routing and rocker link to seat stay components.

Nick Zeidler
Lead Industrial Designer - Briggs & Stratton Milwaukee, WI