Lacoste Challenge Promo Project - POP
During a job interview I was asked to complete a small project.
The Brief;
Lacoste are launching a NEW men's fragrance aimed at the 18 - 25 age group.
Design a couple of concepts of promotional furniture to accompany this launch:
1 Back panel to support main ad visual and branding.
2 Counter for wrapping and storage. Could also be used for branding / display etc.
3 Floor solution.
The client also asked to take into account the product unique 'grip', the iconic branding colours and slogan, 'Never resist the call of the game'.