Ka Brand Evolution - First project of the MA, Coventry University.
Live collaboration with Ford UK, headed by Chris Clements.
The brief was to extend the Ka range into its own niche marque, in the same way that Daimler Chrysler have with the Smart brand.
My vehicle was indended to provide private leisure space for a young person, still living at home but yearning to break free.
Interior Layout
Dashboard
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Ford Ka