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Brand Identity - Ducati Boat

This was an investigation into translating the visual identity of Ducati Motorcycles and translating it into the form of another vehicle. I had envisioned a small but powerful jet-sprint boat giving the driver much the same feeling as a motorcycle rider under acceleration. Taking many of the design cues from the fairings and wind-shield of the Ducati sports bike, I came up with this.

Nick Lovett
Innovation Analyst Toronto, Canada