I designed a three-stage campaign to advertise the LARABAR energy bar. For my first stage, i created two bus shelter advertisements. For my second stage, i created a pouch-like magazine insert which will hold a base-ball sized information card as well as a coupon for 10% off a box of LARABAR's.
my stage three was an app which i illustrated myself. "LARABAR Survival" is a game which was created for the iphone or any other mobile touch device. The user simply switches lanes on the track by swiping their character left or right. If the character hits a hurdle, or fails to collect coins, their energy decreases. Collecting coins will make their energy increase, just like a LARABAR would do. Once the character runs out of energy, the game is over and your score is saved on an online leader board.
