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Coke: "Crush"

The company I worked for was asked to do a research project for Coke about the space that’s wasted by not crushing plastic bottles before they get tossed. The research group came to us after they finished the research and as they were putting their deck together and asked us what might be some creative ways of communicating the message. Without much time left, I quickly came up with a few ides and did some rough comps for the presentation.