Studio112 Branding
Studio112, a hip, fresh, and bold all-male spa, needed branding to reflect its unique image. The logo, the 112 incised as an exponent in the “o” of studio, showcases the whimsical side of the spa and represents the cutting edge services provided—the spa consults with prominent physicians and scientists who deal frequently with mathematical and chemical equations. The colors were chosen for their easy masculinity with an edge of quirkiness. As the spa is innovative and “on the pulse,” icons were chosen to represent its different categories on all their elements, from brochures, to website pages, to business cards and gift cards.