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Visual Merchandising for FMCG Products
In retail, consumers need convenience. The neighborhood kirana store, by virtue of being the nearest store to the consumers, will always occupy that position of convenience. Unlike a developed market where consumers need to travel some distance for shopping, Indian consumers in most part of the country have kirana stores to service them on all days, all through the year. Despite of upsurge of modern trade in India, traditional formats continue to play a major role in deciding the market trends and brand vitality.