TEACHING Packaging Design: Beverages
The LUNA Vodka Electrolyte Collection:
As a new niche in the market, there are very few electrolyte alcoholic beverages available. This new drink has been designed specifically for young adults. By appealing to the young club scene, the hope is to drive market share by targeting the largest demographic of drinkers and ravers. Not only is this drink designed for endurance, but it also appeals to those who are concerned about their health when going out. The visual system infuses the splendor and drama of nightlife into the packaging.