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PROFESSIONAL Brand Identity for a Museum
CLIENT: Maxwell Museum of Anthropology; Albuquerque, NM
The brand for the Maxwell Museum of Anthropology captures the rich collections of the museum. It evokes the expanse of its archives and artifacts. Unlike traditional approaches to identity, this logo morphs and changes. This change is based on the genre of artifacts that the logo is being used to showcase. The process of change in the logo is shown below.
The project is an extensive exercise in proposed re-branding for the institution.
