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I have more than 2 years of experience in print publication, brand identity and environmental design - My experience consists of being the publications manager for 2 departments at Rutgers University. I balanced working creatively under limited direction while being challenged with publication and printing deadlines.
In addition to my experience at Rutgers, I did an internship at Seventeen Magazine. Most recently, I spent this past summer working on a brand identity and retail environmental design project with a small design studio.
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VOICES & VISIONS BOOK COVERS - Covers for Phaidon’s new artist book series, Voices + Visions. Rather than using the artist's photo or work, the imagery reflects aspects unique to them. Rabelle's paintings are colorful and textured like candy wrappers; Abbas is a social doc photographer who does humanitarian work similar to that of a Red Cross aid; and Atrissi's designs are a blend of the traditional and modern, embracing eastern and western aesthetics, similar to a blender with many different ingredients.
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ELEMENT POSTERS - Twist on the usual periodic table of elements. 2 posters from the series to appeal to today's youth and serve as a unique way to remember each element's characteristics. Communication of elements' characteristics through the use of visual metaphor. Arsenic is dangerous, and lithium, like an energy bar, re-energizes.
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BREAKING BARRIERS FALL 2006 - CLIENT: Office of Student Development & College Affairs, Rutgers University
Logotype and poster design for a publication mailed out to all university faculty semi-annually.
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2006 SYMPOSIUM POSTER + CD - CLIENT: Aresty Research Center, Rutgers University
Design for annual undergraduate symposium; to advertise with a less scientific, student-oriented twist.
RECOGNITION: Winner of 2006 Symposium Poster Design Competition at Rutgers University
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LIGHT UPON LIGHT SHIRT - CLIENT: Al Maghrib Institute
Shirts to raise money for an educational institute's scholarship fund. Designed to be purchased as a keepsake from the institute's class "Light Upon Light", during which the shirts were sold.
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BFA 1 Thesis Exhibition Promo - CLIENT: Client: Mason Gross, School Of The Arts Class of 2007
Double-close gatefold mailer that doubled as a poster for the exhibition. With the exhibition, entitled "One", the piece was centered around the concept E Pluribus Unum - meaning From Many, One. That text was constructed from the negative space of a custom, hand-written, font. The copy for the text were the names of all the artists in the exhibition.
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Graduation Invitation - CLIENT: Babar and Talat Mirza
Held together with a hand-tied yellow bow, the double-sided invitations are 2-part. Accompanied with coordinating envelopes.
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ISRU FLYER - CLIENT: The Islamic Society of Rutgers University
Simple typographic approach used on the flyer for an event sponsored by a student organization at Rutgers. Clean use of type differentiated it from other flyers bombarded with imagery in the student centers; contributed to successful turnout.
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KNOCKOFF IDENTITY, PRODUCT & ENVIRONMENTAL DESIGN - CLIENT: Knockout Graphics
Collaboration to redesign brand agency Knockout's in-house digital print shop Knockoff . Worked closely with art director to revitalize the business's identity and convert the office into an interactive retail space. Development of product design, brand identity and retail environment design under limited budget. Representation of digital as a desired print process and re-considered shop waste in a custom line of re-use products.
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