Nauka Baxi

POSM claims are proven to be very effective for impulse purchase. The quick exercise was to recognize the problem within the mimi market segment for FMCG, where Claims are used on shelf. These claims are not designed for glass shelves.

Hence, The exercise is a suggestion for POSM claims for glass with thickness of min. 8 to 12 mm.

• Content Strategy
• Design Management
• Kitchen, Bath & Home Decor
• Point of Purchase