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Guided Shopping Experience

TVs prototype:
https://invis.io/Z87RR9W2T

Refrigerator wireframes:
http://c1w1w1.axshare.com/#c=2
password: fridge

The e-commerce marketplace is changing. No longer are low prices and free enough to win customers and create brand loyalists. This Fortune 500 electronics retailer needed to set themselves ahead of the pack. So I worked closely with an Information Architect and a UX Designer to craft an experience that helps guide customers through the sometimes overly complicated waters of purchasing a TV. For phase two, I took the lead in creating a user flow and wireframes as we took on an even bigger challenge: helping customers find the perfect refrigerator that fits their personality, family and home.

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