Playtime Museum Branding - This identity is for a new urban toy museum called Playtime. The museum is a part of the Playtimes magazine. This was a group project and I contributed in the making of the logo, the entry pass, the merchandise and the ad-campaign. The logo consists of a silhouette of a teddy bear, it represents toys that will always exist, and the font used is Soopafresh. The font is a very bold simple font that is very playful but will always remain classic, so the logo will stand the test of time.