I was tasked with creating the branding and advertising campaign for Kidstock, an annual three-day kids festival in the Middle East. The festival aimed to promote healthy living in a fun way, and I was asked to incorporate the influences of Goodies Organix, Ameba TV, and Gloob children's channel into the design.
I developed a series of character artworks that would be featured throughout the festival. Each character represented a healthy living message, such as eating fruits and vegetables or getting enough exercise.
The advertising campaign, I created a series of posters, social media graphics, and email newsletters and website concept. The campaign featured the Kidstock costumed characters hosting the event alongside popular children's characters like Scooby Doo, Dora Explorer, and Ben 10.
The branding was aimed to help create a cohesive and engaging experience for children and families.
