As it warmed up to the auto show (Salão do automóvel), Ford launched an online platform where users would send questions to Ford, those questions would feed a large sphere, and answers via text, image or video would be posted on that platform, categorized by subject and serving content to other users who had similar questions.
AWARDS
Awwwards - Site of the Day
JWT - FORD
Executive Creative Direction: Vico Benevides
Creative Direction: Marcelo Jesus, Rafael Freire
Creatives: Gabriel Lisboa, Mauricio Gomes, Marco Leal
Motion Designers: Flávio Bernardes e Rafael Massareli
UX Designers: Mayra Sasso, Fernando Souza, Carolina Veraldi, Rhian Molinari
Planners: Dorian Dack, Leandro Thot, Nathalia Andrijic
Content Planner: Rosália Oliveira, Ana Dellabarba
Project Manager: Patrícia Silvestre, Géssika Olivieri
Digital Producer: Diego Romualdo
Digital Production and Technology: Slikland
Content Production: Mutato
